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Lush Lashes & Brows, Naturally.

Discover the power of plant-based science with Plume. Achieve visibly fuller, longer lashes and brows with no synthetic chemicals or irritation.

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Ophthalmologist Tested

Patented Actives

Clinically Tested

Vegan Certified

Cruelty-Free

Made in Canada

The Plume Science Story

Where Science Meets Nature

Plume Science has revolutionised lash, brow, and hair care with their patented plant-based technology. Formulated with 100% naturally derived, vegan ingredients, Plume products deliver transformative results without compromising your health or the environment. Trusted globally, Plume is now available in South Africa for those who seek luxurious, clean beauty that performs without sacrifice.

Proven to Perform

Plume Science delivers dramatic results backed by real consumer testing. With its plant-based formula, experience noticeable improvements in just 17 days.

Results:

100% agree improves Lash thickness.

96.6% agree improves Lash length.

100% agree 2x daily application saw both length & thickness improvements.

100% agree no adverse effects like irritation or redness.

97% agree increased length and/or density.

Consumer acceptance test: 60 people aged 18-40, average application per day: 1.3, noticeable results in 17 days.

Why You’ll Love Plume Science

100% naturally derived ingredients.

Vegan, cruelty-free, and eco-friendly.

Safe for sensitive skin and eyes.

Clinically proven to enhance lash and brow thickness.

Sustainable sourcing and packaging.

No synthetic chemicals or parabens.

Most Loved Products from Plume Science

Discover the products that are redefining lash and brow care. Plume Science's Best Sellers are packed with cutting-edge, clean formulas designed to give you longer, fuller lashes and bolder brows without compromise. These award-winning serums and treatments are proven to deliver visible results, nurturing your natural beauty while promoting growth and strength. Elevate your beauty routine with the essentials that customers swear by, and experience the transformation for yourself.

Lash & Brow Enhancing Serum

Achieve visibly fuller, longer lashes and brows with this award-winning, plant-based serum that’s gentle enough for daily use.

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Nourish & Amplify Mascara

A dual-action mascara that nourishes your lashes while adding volume and length for a stunning, natural look.

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Nourish & Set Brow Gel

Keep your brows in place while nourishing them with this lightweight, non-toxic brow gel for flawless definition.

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Explore the Full Plume Science Collection

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Nourish & Define Brow Pomade
Colour
Nourish & Amplify Mascara
Sold outTrim & Define Precision Scissors
Nourish & Set Brow Gel
Colour
Lash & Brow Enhancing Serum
Plume Science
Lash & Brow Enhancing Serum Sale priceFrom R 1,100.00
Sold outSculpt & Refine Precision Tweezers
Sold outCurl & Lift Lash Curler
Instant Hairline Scalp Stick 4g
Colour
Nourish & Define Refillable Brow Pencil
Colour
Nourish & Line Liquid Eyeliner

Rooted in Nature, Driven by Science

Plume Science combines the power of plant-based ingredients with cutting-edge research to deliver products that enhance natural beauty without compromising your health.

PLUME SCIENCE VS MINOXIDIL:
Unlike Minoxidil, which works in less than half of users, Plume's patented blend of Forskolin and Ricinoleic Acid offers a natural alternative that stimulates hair growth without the risk of irritation or adverse effects. By targeting specific receptors at the follicle level, Plume extends the growth phase of lashes and brows, delivering superior results without synthetic ingredients.

Key Ingredients & Benefits:

Coleus Forskohlii Root Oil: Stimulates hair growth and maximizes effects of other botanicals.

Organic Castor Oil: Packed with Omega fatty acids, supports lash and brow growth.

Aloe Vera: Soothes and protects delicate hairs.

Vitamin E: Antioxidant that enhances the efficacy of active botanicals.

Bamboo Shoot Extract: Strengthens hair and restores elasticity.

Baobab Seed Extract: Conditions skin and promotes healthy hair.

Chamomile Flower Extract: Soothes skin and follicles, reduces irritation, and calms sensitive skin with anti-inflammatory benefits.

Rosemary Leaf Extract: Strengthens hair follicles, prevents hair loss, and promotes healthier growth with antioxidant properties.

Burdock Root Extract: Enhances hair thickness and vitality by improving scalp circulation and delivering nutrients to follicles.

Argan Oil: Nourishes and moisturises lashes and brows, adds shine, prevents damage, and softens with vitamin E and fatty acids.

Red Clover Extract: Strengthens hair, balances growth cycle, and reduces hair thinning.

Pea Sprout Extract: Reactivates dormant follicles, extends hair growth phase, and stimulates growth at the root.

Rice Bran Oil: Conditions lashes and brows, prevents breakage, and improves strength and texture.

Your Best Lashes & Brows Ever Await

Join thousands of women around the world who trust Plume Science for their lash and brow needs. Experience performance without sacrifice.

Transform Your Look with Plume’s Clean Beauty Solution

Ready to enhance your lashes and brows naturally? The Plume Science Lash & Brow Enhancing Serum offers a safe, effective solution without compromising your health. Unlike hormone-based or chemical serums, Plume is 100% non-toxic, reducing the risk of irritation while delivering visible results.

No Compromises: The natural formula is designed to nourish and strengthen your lashes and brows while being safe for daily use, even during pregnancy and breastfeeding.

Effective Results: With a 95% success rate when used twice daily for 6-8 weeks, Plume enhances length, density, and fullness without the mass shedding associated with synthetic alternatives.

All-in-One Solution: Whether you're growing back over-plucked brows or adding volume to your lashes, Plume works wonders for both. Plus, it’s lash extension-friendly, extending the life of your extensions.

For long-lasting results, maintain your new look with 2-3 daily applications. Plume Science is the all-natural solution you’ve been looking for—strong, beautiful lashes and brows without the compromise.

Why Women Around the World Love Plume Science

We’ve gathered some of the glowing reviews that customers and across the globe have given Plume Science. Check out what people are saying...

Love this eyebrow pomade!

This my new go-to and forever eyebrow pomade. I tried a handful of different eyebrow fillers and could not find either the right consistency or shade match. This one did the trick! I love the texture and the look it gives my eyebrows. A little goes a long way! I have naturally very dark brown almost black hair and I went with the shade Chestnut Decadance and it matches so well that you can’t tell the difference between my actual eyebrows and the pomade. Love this stuff and will repurchase if and when I run out! 

Sandra V. (Via: Google Reviews)

New favourite!

I was sold on the Ere Perez brow and then tried this and I will never go back. The Perez is great but this looks so natural when you fill in sparse areas and it gives more overall colour and definition, and the long-term benefits are a plus! I purchased the Chestnut and would say it’s darker than a medium brown but it also suites a wide range as you can just apply less and blend with the little brush. I wish the brush has a case for travel but other than that, it’s an amazing product! 

Viviane D. (Via: Google Reviews)

Great brow product for natural enhancement

I have dark warm brown hair and light caucasian skin. I chose Chestnut Decadence, instead of Cinnamon Cashmere, because my eyebrows have a cooler shade to them. It ended up being a great match. It's perfect for filling in spots and light definition. I recommend using the back of your hand as a palette to ensure you don't have too much product on your brush before applying. This way you get a really natural look. I'm super happy with this product! It's packaged beautifully, which is always a bonus :) 

Renee L. (Via: Google Reviews)

This pomade is ultra creamy

This pomade is ultra creamy and easy to blend into the brows. I love setting it with the Clear brow gel for a truly polished finish. I have noticed over the last few months that my brow hairs are less sparse since using the brow products.

Hayley P. (Via: Google Reviews)

Just made the switch

Just made the switch to all natural products and was looking for natural brow gel or filler and stumbled upon this. I am in love, it's the first brow pomade I've ever used and it stays put and the color is spot on. Love how it looks and blends will be buying again! Other brow items used to make my brows itchy and felt heavy, while this product feels light and very natural.

Elizabeth M. (Via: Google Reviews)

Join the Clean Beauty Revolution

Transform your lashes and brows with Plume Science – naturally. Feel confident with plant-based formulas designed to enhance your beauty without compromise.

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Enhance your natural beauty with Plume Science's innovative, plant-based serums and cosmetics. Achieve lush lashes, bold brows, and radiant skin, all while nurturing healthy hair growth.

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Shop Our Full Collection

Explore our diverse range of skincare, makeup, haircare, and more.

Skincare

Elevate your skincare routine with our clean, luxurious range. From rejuvenating serums to hydrating moisturizers, our range offers everything you need for radiant, healthy skin.

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Haircare

Experience the luxury of clean, eco-conscious haircare. From nourishing shampoos to styling treatments, our range brings salon-quality results with the purity of natural, toxin-free ingredients.

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Nailcare

Treat your nails to the luxury of clean beauty. Our high-performance nail care products are made with non-toxic, nourishing ingredients that strengthen and protect, leaving your nails healthy and naturally beautiful.

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Makeup

Explore high-performance, luxury clean makeup that enhances your natural beauty. Our range of organic, cruelty-free products delivers flawless, long-lasting looks for any occasion.

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Bath & Body

Transform your daily routine into a luxurious self-care ritual. Our clean bath and body products are crafted with natural, nourishing ingredients, offering you a spa-like experience every day.

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Men's Grooming

Discover the sophistication of clean, premium grooming. Our collection of luxury men’s grooming essentials combines cutting-edge formulations with clean, high-quality ingredients for effortless refinement.

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